Ecostore is a New Zealand-based brand that produces plant- and mineral-based cleaners with a strong commitment to low-tox living. The Ultra Sensitive line is their fragrance-free offering, designed for sensitive households.
✅ Key Features
Feature
Details
Fragrance-Free
✅ Yes – no added parfum or essential oils
Enzyme-Free Options
✅ Some (see notes below)
Salicylate-Free
⚠️ Mostly – but some products contain plant-derived surfactants
Greywater Safe
✅ Yes
Vegan & Cruelty-Free
✅ Yes
Biodegradable
✅ Yes
Environmental Certifications
✅ Environmental Choice, asthma- and allergy-aware (NZ)
🧴 Main Products in the Ultra Sensitive Line
Product
Enzyme-Free?
Notes
Ultra Sensitive Laundry Liquid
❌ No – contains enzymes
Fragrance-free but not ideal for MCAS or eczema flare skin
Ultra Sensitive Laundry Powder
✅ Yes
Fragrance-free and enzyme-free – best choice in the range
Ultra Sensitive Fabric Softener
✅ Yes
Gentle, no fragrance – one of the few safe softeners
Ultra Sensitive Dish Liquid
✅ Yes
Fragrance-free, plant-based surfactants – often well tolerated
Ultra Sensitive Hand Wash
✅ Yes
No perfume, ideal for dry or eczema-prone hands
Multi-purpose Spray (non-Ultra)
⚠️ May contain fragrance
Check label – not always in sensitive line
Baby Care Range (Fragrance-Free)
✅ Mostly
Choose the “Ultra Sensitive” label only
🩺 Suitability by Condition
Condition
Suitability
MCAS / CIRS
✅ Powder, Dish Liquid, Hand Wash – but ⚠️ avoid enzyme laundry liquid
Salicylate Sensitivity
⚠️ Mild surfactants may contain coconut or sugar derivatives – tolerated by many, but test if reactive
Asthma / Respiratory
✅ No synthetic scents or VOCs
Eczema / Dermatitis
✅ Generally safe – avoid enzyme versions if flaring
Environmental Illness
✅ Low-tox, biodegradable, non-sensitising options available
🔍 Best Ultra Sensitive Choices for the Chemically Reactive
Recommended
Avoid
✅ Ultra Sensitive Laundry Powder
❌ Ultra Sensitive Laundry Liquid (due to enzymes)
✅ Dishwashing Liquid
❌ General purpose sprays unless labeled Ultra Sensitive
✅ Fabric Softener
❌ Products with citrus or eucalyptus (non-sensitive line)
✅ Hand Wash
❌ Baby products that include fragrance or botanicals
📄 Disclaimer
This guide was created with the help of ChatGPT, based on publicly available product data and feedback from sensitive-living communities. While Ecostore Ultra Sensitive products are generally free of fragrance, enzymes, and major irritants, individual sensitivities vary. Always patch test new products, especially if you have MCAS, eczema, asthma, or salicylate intolerance. This resource does not replace medical advice.
